Business-to-business (B2B) e-commerce in South America offers great cross-border potential, the diverse cultures, similar languages and economies of 12 countries and three territories covering almost 18 million square kilometers pose unique opportunities. Let us be your Marketing solution.
Opportunities can be challenges and challenges are there to overcome them. With a young population, consumption is a priority. The Corona crisis has shown one thing above all. You have to be prepared. This includes expansion into new markets.
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Latin America is home to more than 300 million digital shoppers, a number expected to grow more than 20 percent by 2027. Although e-commerce adoption is still lower in this part of the world than other regions, online retail sales in Latin America were estimated at nearly $168 billion, (in 2022) they are projected to account for almost 20 percent of total retail sales by 2026.
At the regional level, Brazil and Mexico are going for leadership, each with nearly 30 percent of the Latin American e-commerce market. However, other economies such as Argentina, Chile, Uruguay, Colombia and Peru have attracted increasing attention due to their rapid growth and their potential.
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