New ways in Marketing
Organic positioning is one of the most valuable marketing channels, a perfect solution where PPC does not grap enough attention. Classical marketing is just using adwords, Bing ads. It brings better results, not just throwing ads at sites, by far. Lowering a high bounce rate is part of the solution. Many medium-sized companies have little awareness that their sites and social networks have to be in harmony with their users. That is the new way, the solution to how we are steering out of not too clear waters. There is good news about the marketing intentions of many companies. The importance of marketing for the success of a company is seen as an essential part. Companies would therefore invest more in marketing activities." The added value prevails. We just need to go new ways to find better revenue, thus opening new ways to raise ROI.
Google Ads has become more expensive than it was 10 years ago and the addition of Youtube clicks has also reduced its impact. An erosion of trust is the consequence. In addition, linking organic and paid search data is more important than ever. Obviously consumer behavior has changed quite a lot over the past 18 months, and search data is one of the best ways to understand these changes.
Reasons not to click on ads is through bad experience, being decepted, having been misguided. Therefore new ways in Marketing are needed. Traditionally marketing has moved online to just Google Ads. Due to accepting everyone on Google ads, trust has eroded and organic Ranking promises a better roi. Aditionally there is Telgram, Whatsapp, Signal, even Skype. In Marketing, Social media, Print media still have their place. And not every brand can use just any medium.
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