are a marketing solution, offering elaborate alternatives for companies/people to broaden their influence. New ways in marketing are needed. We offer adaptive strategies as those have become pretty necessary with disruptions happening.
Picture thanks to wikipedia. Our trade marketing's objective is to develop marketing strategies that reach the target audience and oversee the operations of the trade marketing department. Oversseeing is one of the biggest failures Management goes trough. Our trade marketing formed by our marketing background, plus the experience in B2B negotiations.
The tactic of dientanglement in databases makes it possible to distribute on shop into several, those online shops cover more keywords and more regions. Business as it should be. We are able to disentangle databases making thus best use of existing data.
You must be aware that consumers are getting confused the more products they see. Further you cannot compete against Amazon even with 45 000 products, but you can compete with amazon with 45 shops each a thousand (or less) products strong. Or have less shops which are easier to move around, optimizing a shop for search querries, a smaller shop is streamlined and has further advantages.
Many shop developing and modul companies are going the path to a SaaS company. Most shops systems are based on external components, modules, plugin, ect. that are all made by independently companies. The disentagling of databases fits in the reduction of 3rd party extensions. The vulnerabilities of that code is not supported by PrestaShop, WordPress, Magento, Shopware etc. Almost all modern shop projects go this way and they all have the same concerns: Some like Prestashop have the code parts, security risks, compatibility with version upgrades for this or that component checked by the users.
The quality controls for the modules is being increased and the contributors will be charged fees for these overload tests. As a result, the Addons module catalog will become smaller and thus the prices will rise, just to compensate for this burden. All of this will streamline the sector and also improve the security of the modules on the platform. The effect is that many modules disappear and you have to search for them on the developer's website, which in the long run leads to less control and less sales for PrestaShop. A good reason for companies to use not only one shop, but 2 or 3 plus.
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