The SaaS Dilemma

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Marketing Solutions a 2track approach to solve problems

Here is the claim:

Cost savings: By eliminating physical storage media and local installation, companies can save significant costs. Scalability: SaaS allows companies to flexibly adapt their software solutions to their growing needs. Easy Deployment: Deploying SaaS software is simple and straightforward as no complex installation is required. Regular updates: SaaS providers ensure that the software is updated regularly so that customers always benefit from the latest features and improvements.

Most SaaS providers claim cost savings but is that true?


counterclaim marketing

Cost savings: You don't have storage media if done properly, a company needs to have a back up of their stores. You depend 100 % on the SaaS. Scalability: SaaS works for some but not for most. Are you the size of Red Bull? For that kind of company SaaS makes sense. Still its not their only website. Easy Deployment: Deploying SaaS software is as simple and straightforward as any other Online shop, the need for regular updates does not exist as long as you have someone in charge: Regular updated software is no garanty for smooth running shopping experience, in fact customers hardly ever benefit from the latest features and improvements. Server prices are stable, 2 thronged approaches make a online shop saver and much more independent.

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Learning from other people mistakes

  • 90 percent of European companies use cloud services
  • In 2015 it was 21 percent
  • By 2024, cloud is expected to account for 14 percent of global enterprise IT spending
  • In 2020 it was 9 percent

A company cannot make it to the top by copying others. We use the way towards a new marketing approach: Here the down sides:

  • Dependence on the service provider
  • Requires the provider to be assessed in terms of seriousness and reliability
  • Requires comprehensive contractual regulation of all aspects of service provision, content and services
  • Requires a clear contractual regulation of data transfer at the start of the project and data return at the end of the contract
  • Contribution adjustments, connection fees
  • Standardization instead of innovation – no solution tailored to the customer
  • Data security, encryption

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Marketing Solutions SE544, saas dilemma solves nothing

Uncertainty in Marketing:

Limited control: Because the software and data are owned by the provider, companies have less direct control over the infrastructure, security and maintenance of the SaaS solution. This can lead to uncertainty, particularly in sensitive or regulated industries. In Marketing you need to be in control.

Internet dependency: Software as a Service applications require a reliable Internet connection. In the event of failures or unstable connections, access to the software may be impaired. Worst of your account can be blocked. It sis especially daring for companies coming from developing countries.

SaaS claims:

Thanks to the low initial investment, you as a small company can first test the software extensively before deciding on long-term use. In most cases, the SaaS provider even offers you a free trial period. The financial risk is thus minimized and decision-making is made flexible.
Marketing is the biggest part in any start up, or a growing, expanding company.

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