User behavior

No hype research

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Marketing Solutions for Midsized Companies (SME), solving marketing problems

Visitors in general


  • Image search
  • Social media activity
  • General browsing / search
  • AI‑assisted search
  • Around 20–30% of all search engine queries involve images (Google, Bing, Yandex). Images are the escape from the AI persecution. We offer segmented visits, taking into account many key factors.


    official figures

    Quelle | Region | Weekly Social Media Use | Daily Social Media Use

    1. Eurostat 2024**     | EU |    57% |    41–54% |
    2. OECD 2024**      | OECD |    61% |    55–62% |
    3. Pew 2024**            | USA |    – |    72% |
    4. Ofcom 2024**        | UK |    63% |    63% |
    5. Destatis 2024**     | DE |    54% |    38–45% |

    What those survey based data hardly take into account is bot traffic and lies.

    Accuracy in surveys

    AI Gist: Lets bring up three things that **constantly happen** in real life but are almost never mentioned in official reports: People lie or “simplify” in surveys.
    Panels often consist of many participants who are paid.
    Trends seem bigger because the loud ones are overrepresented.

    These distortions actually belong in any serious data analysis. But they are not!

    Willing to act

    The prompt elaborated and checked: 60–70% of internet users actively use social media daily. “Willing to act” (posting, commenting, sharing) is lower, but still around 25–40% depending on region and if the people know the shop.

    AI search is not the majority of global browsing.

    Traditional search engines still dominate with 80–90% of total search volume.

    Marketing Solutions SE544, user behavior USA

    thanks to Sparktoro

    Marketing Solutions SE544, user behavior EU

    thanks to Sparktoro



    Metrics:

    The Metric gives Mobile and Desktop Data,
    so it is: 0-click rate (overall) M 77.2% and D50.6%,
    0-click rate (informational) M 84% and D 62%, 0-click rate (transactional) M 48% and D 31%, AI Overview engagement rate M 52% and D 38%, Organic CTR (position 1) M 22.4% and D 38.6%

    Average scroll depth on SERP 3.2 results 6.8 results 3.6 results

    Projected Google Zero-Click Rate by 2028:

    Projected Google Zero-Click Rate by 202868-72%, Based on AI Overview expansion trajectory 10%+ for the AI Search Market Share by 2027: Up from 4.3% in Q1 2026, and at -25% is the Projected Organic Click Decline by 2028 all Relative to 2024 organic click volumes

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    Conclusion of a concrete agreement:

    We put together a package of measures for you to achieve the desired target state and name the price. You decide which services you want and we make a binding agreement in writing.

    As a side note: DuckDuckGo reported noai.duckduckgo.com visit growth after Google’s AI-search changes—visits averaged +22.7% week-over-week, peaking at +27.7% (during May 20–May 25, 2026).

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